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  • Receive each month's issue of the Consulting Digest digitally
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Static Tracking (Page)
TRANSACTION_PRETTY_NAME
TRANSACTION_CATEGORY
STEP_ID
SPLIT_VERSION
IS_CHECKOUT?
(if this is a checkout page, use "true", otherwise use "false")
IS_FIRST?
(is this a possible entrance point or page in the funnel? if so use "true", otherwise use "false")
Static Tracking (Funnel)
DEPARTMENT
FUNNEL_ID
FBBMID
Facebook Biz Mgr ID
FBPID
Facebook Pixel ID
UTMCOPYWRITER
Dynamic Tracking
FBCLID
GCLID
FBC
FBP
USER_AGENT
PAGE_URL
REFERRER
FB_AD_ID --OR-- CREATIVE_ID
FB_ADSET_ID --OR-- AD_GROUP_ID
FB_CAMPAIGN_ID --OR-- CAMPAIGN_ID
FB_AD_NAME
FB_ADSET_NAME
FB_CAMPAIGN_NAME
FB_PLACEMENT
FB_SITE_SOURCE_NAME
NETWORK
DEVICE
DEVICE_MODEL